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Whatever the Director's intentions they are now going to be called Tesco to=
the point that it doesn't matter what they want to be called.
They either need to undertake a re-brand and invest some time or money in i=
t or put up with what they have.
Actually being known in slang terms as "tesco" might not do them any harm i=
n the market place!
Having been involved in a number of successful brand creation/launch/ manag=
ement exercises, one of which indeed achieved the remarkable "Hoover" trick=
of becoming a verb, I'm quite prepared to take them through it... for a fe=
e of course!
Andrew ------=_NextPart_000_0015_01C58270.7E589610 Content-Type: text/html;
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Whatever the Director's intentions they are now going t=
o be=20
called Tesco to the point that it doesn't matter what they want to be=20
called.
They either need to undertake a re-brand and invest som=
e time=20
or money in it or put up with what they have.
Actually being known in slang terms as "tesco" might no=
t do=20
them any harm in the market place!
Having been involved in a number of successful brand=20
creation/launch/ management exercises, one of which indeed achieved th=
e=20
remarkable "Hoover" trick of becoming a verb, I'm quite prepared to take th=
em=20
through it... for a fee of course!
Andrew
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