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</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-family:"Arial",sans-serif;color:#1F497D'>I hope that Scott will be able to access the constructive criticisms posted so far – especially if (as I sense) some people may have embarked on a response without completing it (so the attempt – and any comments – will go unseen). <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif;color:#1F497D'>Having been responsible for a national user survey for some years, I’d comment that – since nobody undertaking a survey wants to gather dud information – that most questions in a survey like this ought to have a box “I am unable to offer a meaningful response to this question” – perhaps even with supplementaries a) “because I don’t understand” and b) “because what I want to say doesn’t fit the available response options”<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif;color:#1F497D'>It won’t generally happen (for a host of reasons) – and not just with this particular survey - but something along these lines would help to avoid an awful lot of misleading responses being collected and analysed. <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif;color:#1F497D'>Of course, the worst surveys in this respect are those that won’t allow you to skip a question – so you tick anything just to move on. That can’t result in good data being collected!<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Arial",sans-serif;color:#1F497D'><o:p> </o:p></span></p><div><p class=MsoNormal><b><i><span style='font-size:12.0pt;color:#5B9BD5;mso-fareast-language:EN-GB'>Chris Pickford<o:p></o:p></span></i></b></p><p class=MsoNormal><i><span style='color:#5B9BD5;mso-fareast-language:EN-GB'>E-mail</span></i><span style='color:#5B9BD5;mso-fareast-language:EN-GB'> pickford5040@gmail.com <o:p></o:p></span></p></div></div></body></html>