Cracked

[Andrew Wilby]

<I wonder why it cracked? Could it have been as a result of
machining too much metal out in the wrong places?>

Nah!
It's brilliant marketing and branding of course. Most of you wouldn't
understand.

Whitechapel's fame and standing is founded in their reputation for producing the
most famous cracked bells in the world.
Big Ben, the Liberty bell etc.

It's company policy obviously:-)